Author Archives › Deanna Brocker
Final Word on Testimonials
August 23, 2012
The Ethics Committee recently adopted a final opinion on the use of testimonials in advertising in 2012 FEO 1. I think this opinion strikes the…more

Reply All? Maybe Not
July 31, 2012
I have a love-hate relationship with email. I can’t live without it, but sometimes I think I will drown in emails. With the never-ending stream…more

Firm Promotional Items: Where’s the Evil?
July 25, 2012
We recently received an offer to have our law firm name and phone number printed on these nifty pens that also had a flashlight on…more

Love Your Clients
July 5, 2012
No — I don’t mean that. I mean, show your clients that they are not just a case or file number. Show empathy, caring, and…more

Ethics Committee Tackles Pay-per-lead
May 14, 2012
The Ethics Committee is currently considering two inquiries on Internet based pay-per-lead or pay-per-click services. Less than 10 years ago, these inquiries would not have even…more

Undercover Attorneys?
May 8, 2012
A client has come to you for help alleging that he tried to rent an apartment, but the landlord was engaging in discriminatory practices and…more

The Mobile Practice of Law
March 20, 2012
Work from home, your car, or wherever life happens to take you? The practice of law is forever changing, and so must the interpretation of the…more

Update on Testimonials in Advertising
March 12, 2012
On March 7, 2012, the subcommittee assigned to review the use of testimonials in advertising met via tele-conference to discuss possible changes to the staff-proposed opinion…more

The Final Word on Cloud Computing
February 5, 2012
On January 26, 2012, the North Carolina State Bar Ethics Committee met and finally approved the revised opinion on the use of cloud computing or…more

Using Client Testimonials with Results
November 23, 2011
I believe the use of client testimonials or endorsements is one of the most effective ways that lawyers can market themselves. I know that when I want…more
